MyGov, under the Ministry of Electronics and Information Technology, successfully organized a one-day workshop “Think Social @ MyGov” on 12th June 2025 at India Habitat Centre, New Delhi. The workshop focused on strengthening digital communication across Ministries and Departments and enhancing citizen engagement through platforms such as YouTube, Meta, and LinkedIn. The initiative supports the Prime Minister’s vision of Janbhagidari through inclusive communication.

The event began with the ceremonial lighting of the lamp in the presence of Shri Nand Kumarum, President & CEO, NeGD; MD & CEO, Digital India Corporation; and CEO, MyGov, Shri Shobhendra Bahadur, Director, MyGov, and Senior Leadership from MyGov.

In his address, Shri Nand Kumarum reflected on MyGov’s digital journey, emphasizing the growing impact of the platform in driving citizen-centric governance. He underlined the crucial role of social media in connecting with youth and strengthening governance communication. He highlighted flagship campaigns that have enabled large-scale public participation and promoted transparency. He also outlined the way forward to further leverage digital platforms for effective policy-making and inclusive engagement, aligning with the Hon’ble Prime Minister’s vision of Janbhagidari.

Shri Shobhendra Bahadur provided an overview of MyGov’s 11-year journey and its growing role in major government campaigns and citizen participation.

The workshop focused on enhancing digital communication across Ministries and Departments and improving citizen engagement through platforms such as YouTube and Meta.

The workshop witnessed the participation of Digital communication professionals from various Ministries and Departments. Subject matter experts from YouTube and Meta conducted knowledge sessions in collaboration with senior MyGov officials, focusing on strategic content development, platform intelligence, and audience engagement methodologies.

The workshop highlighted the following aspects of social media:

Further, many domain experts shared their wisdom on use of social media for amplification of key policies, programmes and schemes of the government:

Many Campaigns and Strategic Case Studies were also highlighted during the workshop as follows:

The “Think Social @ MyGov” workshop marked a significant step toward shaping smarter, data-driven communication in governance. By bringing together experts, strategists, and digital leaders, the event reinforced MyGov’s commitment to fostering transparent, inclusive, and citizen-centric engagement in the digital age.

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Dharmendra Tewari/ Navin Sreejith

Think Press Release