Reckitt Press Release

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CAMPAIGNS LIKE &#8217SWACHH BHARAT&#8217 WILL GO A LONG WAY IN BUILDING CATEGORIES LIKE TOILET CLEANERS: BONAFIDE RESEARCH

Posted under Home, Family & Living Press Release on 31 May 2016 by

The Prime Minister Narendra Modi’s ’Swachh Bharat Abhiyan’ has given a boost to toilet cleaners market by increasing the awareness course. Marketers of toilet cleaners have already started to leverage...

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Multinationals pave the way into mass marketing for surface cleaner category: Bonafide Research

Posted under Home, Family & Living Press Release on 19 May 2016 by

Low penetration, huge consumer base, fast growing urbanization and rising disposable incomes have prompted multinationals to take surface cleaners into mass marketing categories rather than niche....

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