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Website Designing Service In Delhi

By Web Tradez on July 25 2016 | 489 Views

SEO is a long-term effort. It requires months if not years of ongoing work.

A comprehensive SEO service includes three major components. First, there are the technical elements: creating a search-friendly site and page structure so that search engine robots can access and index all content on the site. Second, there are strategy and marketing elements: researching keywords, organizing content around searcher intent, crafting keyword-rich text, optimizing for different types of search results such as local and shopping search, and integration SEO and social media strategies. Finally, there is measurement: ongoing monitoring of key metrics, analysis, and strategy adjustment. Real SEO results demand a generous helping of all three of these components!
We’ve seen web developer/client relationships turns sour because the developer only provided the first one. If all you’re offering in the way of SEO is a technically search-friendly site, that’s great! But be sure the client knows it.
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SEO is a long-term effort. It requires months if not years of ongoing work. Most web development projects, however, are structured to last only through site launch and perhaps a short support period- not long enough for the type of holistic SEO approach we advocate in this book. Many SEO contracts have a term of 3-12 months, and if you’re really confident about your SEO skill set, you’ll want to push for an ongoing contract, too. Remember that the added value of your SEO services can’t possibly be known until the website has been up for at least a few months.
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You’re a web designer which means you probably know a little something about graphic design, information architecture, usability, look and feel, and techie back-end development. This is great news because file-naming conventions, choice of site architecture, and scripting and page structure choice all play a part in the search engine friendliness of a site. However, your skill set may or may not include writing and marketing strategy, and your relationship with your client may not go there on a regular basis. If you’re not a natural wordsmith or strategist, you’ll need to update your tool belt or find a partner who can complement your skills.
There of you in non-profit organizations are working with a different sort of bottom line for your websites. Rather than following the corporate mantra of “money, money, and more money,” you fine people are out there trying to change the world, educate, and improve society! And as thank-you from the world of web search, you have some big advantage in SEO.
The culture of the Web generally adores non-commercial content- something that your website should be chockfull of. And, let’s face it, giving you a link doesn’t cost a thing. You will want to adjust your SEO plan accordingly, giving extra effort to link building and the Social Web.
Only sell SEO services to customers if you are very good at SEO.



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